Infinite Game Vision Generator

Find the vision you can't finish.

A Just Cause is an affirmative future you move toward forever — not a goal you complete. Answer a few questions and get a tagline, a full cause, and a check against Simon Sinek's five tests.

See a finished example

Fills the form and shows you the result.

The people who are better off when you succeed.

One word or two — what you're ultimately for. (truth · shared clarity · belonging)

Optional. We'll turn it from a target to defeat into a Worthy Rival that keeps you sharp.

The affirmative future, in your own words. Finish the thought: 'a world where…'

Optional. Your current method or technology — the part that may change. (NFC chips · whiteboards)

Learn

Build a vision that keeps pulling.

What is a Just Cause?

A Just Cause is an affirmative future a team chooses to serve over time. It gives people a direction to keep moving toward, even as tactics change.

Why shouldn't a vision be a goal you can finish?

A finishable goal can organize a campaign, quarter, or launch. A vision should outlast those milestones, so the team still knows what it is serving after the target is hit.

How is a Just Cause different from a mission statement?

A mission statement often describes what an organization does today. A Just Cause names the better future the organization is moving toward, so it can survive pivots in tools, markets, or methods.

Is this affiliated with Simon Sinek?

No. This tool is based on the public framework in Simon Sinek's The Infinite Game, but it is not affiliated with or endorsed by Simon Sinek.